普象-让好设计发光

"作品用于来自海拔3200米的甘南高原，文化之酒，青稞酒。这里具有浓郁的地域、民族文化，独特的品类特征，应当拥有鲜明的视觉符号。“高”与“藏族”民族元素作为产品的独特特点融入设计之中。
我们采用细长的瓶型，以直观的对消费者传递出产品名称与特点，并且在众多酒类中发掘青稞酒自身的酒品类形式。瓶形的整体将鲜明的藏式建筑特色（藏式白塔）融入设计，材质上结合藏族民族物件特色，选用具有金属与仿皮质相结合，更近一步的表现出藏式风情。
瓶体结构分为上中底两部分：上部分塔尖与瓶盖结合，金属材质的硬朗传递出高原的建筑的气势；中部瓶身以仿皮质为基础简单的压印工艺，压印出高原雪山的轮廓，简洁，同时使瓶身视觉更具细节可赏性，体现藏民族的淳朴与自然；底部以金属为基座上下呼应，同时我们提取藏族传统纹样与产品名称“3200”结合，以传统藏器物的传统视觉感受。"
"The works are used from the Gannan Plateau 3200 meters above sea level, the cultural wine, barley wine. It has rich regional and ethnic culture and unique category characteristics, so it should have distinct visual symbols. ""High"" and ""Tibetan"" ethnic elements as the unique characteristics of the product into the design.
We adopt a slender bottle shape to directly convey the product name and characteristics to consumers, and explore the wine category form of Qingke wine among numerous wines. The overall bottle-shaped design integrates distinct Tibetan architectural features (Tibetan white pagoda) into the design. In terms of material, it combines the characteristics of Tibetan objects, and selects a combination of me-tal and imitation leather to further express the Tibetan style. College bottles structure is divided into two parts: the bottom of the middle part on the top combine with bottle caps, me-tal transfer out of the plateau of the vehemence of the building material of hale and hearty; The middle bottle body is imitated by simple imprinting technology ba-sed on leather, imprinting the outline of plateau and snow mountain, which is simple, and at the same time makes the bottle body vision more detailed and enjoyable, reflecting the simplicity and nature of Tibetan nationality. At the bottom, the me-tal ba-se is used to echo the top and bottom. At the same time, we extracted the traditional Tibetan pattern and combined it with the product name ""3200"", so as to have the traditional visual feeling of the traditional Tibetan implements."