A global food network creator CJ Freshway developed a visual identity guideline to standardize customer communication and improve brand experience. With the theme of vitality, it visualized FRESH+WAY+CONNECT between industries. Wave & Point illustrated touch points of distribution flow & spread by using iconized business characteristics as components of the wave pattern. Forms & colors of icons were varied by biz groups and a continuous pattern expressed the circulation between businesses. The VI guideline will be used for designs of templates, packing, and website to have consistent brand communication and deliver a reliable corporate image.
Country
Korea
Year
2019
Affiliation
DESIGNTIST
Designer
MINKYU SUNG
[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]
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