MellowFellows
Corporate Design
Thalis is Germany's largest bookseller and now wants to enter the high-turnover socks brand market with it´s own brand.
Another sock brand?
Oh Boy.
How do we manage to create an authentic story that emotionally picks up the customer and is attention-grabbing? Mmmmh.
The idea:
Times are busy. Time for the countermovement for your feet. Bold, colourful, highly positive and uplifting.
Made for all Mellow Fellow.
The Result:
This mantra runs consistently through all the visual building touchpoints. From brand name to campaign.
and captivating design visually highlight the brand's lighthearted ethos.
Client / Manufacturer
Thalia Bücher GmbH
Hagen, DE
Designer
Studio Chapeaux
Hamburg, DE
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