普象-让好设计发光

Sonos Packaging System Refresh
Packaging System Portfolio update

Our customers want and expect us to be responsible with our material choices. They provide feedback about how sustainability matters to them, but they still want a premium experience. In 2019, our team set out to redefine our Sonos unboxing experience. We were inspired to establish a Sonos-specific approach to sustainable materials, and a refreshed visual system that could serve as our foundation for the next several years. Our newest packaging design system aligns with Sonos’ brand identity and progresses our sustainability KPIs. Designed for adaptability and scalability, this is our most premium and sustainable packaging to date.

客户希望我们对所选用的材料负责，表示在重视可持续发展的同时，同样看重优质体验。2019 年，我们的团队开始重新定义 Sonos 开箱体验。我们有志于制定 Sonos 专属的可持续材料路线，打造令人耳目一新的视觉系统，为未来几年的发展奠定基础。我们的全新包装设计系统与 Sonos 品牌形象相符，且能推进我们的可持续发展 KPI。这是我们至今为止推出的最优质的可持续包装，专为适应性和可扩展性而生。

iF GOLD STATEMENT
It is very rare to see such a perfect combination of strong branding, excellent sustainability packaging and great shelf standout. The typeface and the sound illustration elements add character and nuance.

评委评语
如此恰到好处地结合品牌形象、出色的可持续包装以及优秀的货架醒目度，实属罕见。字体和声音插图元素令产品更添个性与别致细节。

Client / Manufacturer
Sonos, Inc.
Santa Barbara, US

Designer
Sonos, Inc.
Santa Barbara, US


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