普象-让好设计发光

Wonderlab
Food packaging

This packaging disrupts typical food branding. "Wonder" refers to the power of imagination, while "Lab" represents science. This design applies the artistic techniques of "magic geometry" to create a visual impact that inspires and stimulates the consumer. The variable geometric shapes suggest rationality while the bright colors and playfully squat bottle form suggest imagination.

Wonderlab 打破了典型食品品牌带来的印象：“Wonder”指充满想象力，“Lab”代表理性科学。它的设计运用了“魔幻几何”的艺术手法，营造出一种唤起共鸣和刺激消费的视觉冲击力。通过变幻的几何图形组合诠释着理性，而鲜明的色彩和俏皮的矮瓶形状则赋予了无限想象。

iF GOLD STATEMENT
This packaging is a great example of how branding and strong visual design can make a product stand out on the shelf. As a milkshake substitute the product needed to suggest dairy while avoiding confusion. The color and patterning disrupt the category norms, while the iconic shape of the bottle subtly suggests the contents within. A design full of fun and optimism.

评委评语
Wonderlab 代餐奶昔的包装很好地印证了品牌效应和强大的视觉设计如何使货架上的产品吸引消费者的眼球。作为代餐奶昔，该产品需要在避免混淆的同时表明其乳制品的性质。它的颜色和图案打破了品类规范，而瓶子的标志性形状巧妙地体现了产品内容。这种设计充满乐趣，令人愉悦。

Client / Manufacturer
Wonderlab

Designer
E2W Studio

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