pymt coffee
Branding
pymt, from 'put your mind to,' is a specialty coffee brand for busy individuals, providing moments of relaxation and fostering connections. Embracing unconventional coffee culture, pymt employs sustainable design, conveying a heartfelt message of tranquility. The single quotes and diagonals visually symbolize connecting time, space, and people, creating moments of respite. The adaptable design, seen in products like coffee beans and drip bag packages, not only minimizes waste but ensures a diverse range of specialty coffees for numerous customers, addressing the need for unique experiences and sustainable choices in modern urban living.
Client / Manufacturer
pymt coffee
Seoul, KR
Design
formfirm
Seoul, KR
Jiyun Jung, Soli Boo, Woojin Choi
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