普象-让好设计发光

Xiaomi x Leica - China through the lens.
Marketing Campaign / Social Exhibition

VAVE has turned the Great Wall of China into a grand gallery for the collective memory of an unprecedented year.

As domestic travel across China resumed in 2022, international borders remained closed. Against this backdrop, Xiaomi Imagery Awards 2022 called out to celebrate life's moments. Users captured over 270,000 photos on their Xiaomi phones equipped with sophisticated Leica cameras.

On New Year's Eve, 365 lightboxes, a 5-sided LED cube, and AR fireworks lit up the night sky over the last border, the Great Wall. We welcomed the new year with a borderless celebration of life, livestreamed to 49 million viewers worldwide.

Client / Manufacturer
XIAOMI
Beijing, CN

Design
VAVE Studio (VAVE (Shanghai) Creative
Design Co., Ltd)
Shanghai, CN
Haijie Hu, Guanjie Huang
Shanghai InsPUMP Multimedia Co.,LTD
Shanghai, CN
Chen Zhang
XIAOMI
Beijing, CN
Wei Xu, Nan Su, Fengguang Ren, Juanli Hu, Chenyu Hu


查看更多信息