普象-让好设计发光

LAMY x PB 0110 Accessories
Accessories for writing instruments

LAMY is a family-owned company that has consistently pursued a design strategy since 1966 and manufactures its products at its headquarters in Germany. In 2016, LAMY introduced the "Mission Thinking Tools" to contextually position the brand and explore new related segments. PB 0110, a German bag and accessories brand, was invited to collaborate to take a comprehensive look at the accessories segment - from market research and product development to online presence and communication. The result is an initial collection of 12 products that harmonise in design and quality with all LAMY writing instruments and embody the essence of the mission.

Lamy 是一家家族企业，自 1966 年以来不断优化设计策略，并坚持在德国总部制造产品。2016 年，Lamy 发布 “任务思维工具”，结合具体环境确定品牌定位，探索新的相关细分领域。德国包袋兼配饰品牌 PB 0110 受邀与 Lamy 合作，全面审视配饰细分领域，涵盖从市场调研和产品研发到在线展示和宣传的完整流程。首个合作系列包含 12 款产品，其设计和品质与所有 Lamy 书写工具和谐呼应，彰显了品牌使命的精髓。

iF GOLD STATEMENT
Lamy is applying the same high standards of design and craftsmanship for which their pens are renowned to a new series of leather accessories. In an age of outsourcing and margin trimming, it is wonderful to see a manufacturer show such commitment to the values that made them successful.

评委评语
Lamy 书写工具素以采用严苛的设计与工艺标准为人著称，全新皮革配饰系列延用了此标准。在外包盛行和利润缩减的时代，Lamy 执着坚守令其取得成功的价值观，这让人颇感欣慰。

Client / Manufacturer
C. Josef Lamy GmbH
Heidelberg, DE

Design
PB 0110
Hannover, DE
Christian Metzner


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