普象-让好设计发光

NOVARTIS Pavilion - Wonders of Medicine
Exhibition

"Wonders of Medicine" serves as an authentic and interactive platform for educating and engaging visitors about the intricacies of healthcare, drug development, and medical research. It aims to offer genuine insights into the past, present, and future of healthcare. It's unique blend of design and interactivity, including multimedia installations and a digital companion for visitors, sets it apart from similar projects. It provides a highly interactive experience that enables genuine exploration of the Wonders of Medicine, medical research, and the needs of patients, benefitting the visitor by fostering a deeper understanding of healthcare

“医学奇迹” (Wonders of Medicine) 是真实的互动平台，让访客沉浸式了解医疗保健、药物研发及医学研究中错综复杂的知识，以提供关于医疗保健的过去、现在与未来的真知灼见。此平台以独特的方式结合设计与交互性，包括面向访客的多媒体装置和数字随行伴侣，因此从类似项目中脱颖而出。它打造了高度交互式体验，让访客真切探索 “医学奇迹”、医学研究及患者的需求，通过加深访客对医疗保健的了解，让他们从中受益。

iF GOLD STATEMENT
The Novartis Pavilion, titled ‘Wonders of Medicine’, is a model for how to convey complex scientific knowledge in an engaging yet sophisticated way. The exhibition is centered on the patient while offering insights into research, history, and the future of healthcare. The approach is designed to draw the visitor into a unique mental space. In a word: illuminating!

评委评语
诺华展馆 (Novartis Pavilion) 名为 “医学奇迹”，示范了如何以引人入胜却又精致高雅的方式传达复杂的科学知识。展览以患者为核心，同时提供与医疗保健的研究、历史及未来相关的洞见。此设计方案旨在吸引访客进入独特的精神之域。简而言之，启迪人心！

Client / Manufacturer
Novartis International AG
ba-sel, CH

Design
ATELIER BRÜCKNER
Stuttgart, DE
General Planning, Exhibition Design
iart interactive AG
ba-sel, CH
Realisation, Light Planning, Media Hardware Planning
amplify design / -EMENES
Stuttgart, DE
Media
AMDL CIRCLE
Milan, IT
Architecture


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