Geongang-won is a Korean health food store,using the traditional decocting methods. There was a problems with a perception that Geongang-won only go to older people and lack of diversity package because of its old designs.So we newly branded it targeting these 20-30s, who have become more interested in health care, to use Geongang-won without any repulsion.We named our brand, 'Darin' which means 'decocted' in korea.Our brand used a logo that visualized blood circulation to convey its goal of providing vitality and health to the 20-30s,and the icons and patterns of all packages embody the materials used and the production sites of them
Country
Korea
Year
2019
Designer
Son Heesoo, Yoon Seoyeon
小小心意,大大鼓励
本作品版权归 K-DESIGN AWARD 所有,禁止匿名转载及个人使用,任何商业用途均需联系原作者。
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