普象-让好设计发光

SHISEIDO BEAUTY PLAYGROUND
Factory tour facility

In today's world, factories are not just manufacturing bases, but instruments for communicating about companies and brands. SHISEIDO would like more people to become fans of its beauty products and therefore has opened up its manufacturing sites so that customers can witness with their own senses how their high-quality, safe, and effective cosmetic products are made. This is not just a simple factory tour, but a chance to enter a “BEAUTY PLAYGROUND”.

在当今世界，工厂不仅是制造基地，也是宣传公司和品牌的载体。资生堂希望更多的人能成为其品牌的粉丝，因此向消费者开放生产基地，让顾客亲眼目睹优质、安全、有效的产品是如何制造出来的。这不仅仅是一次简单的工厂参观，而是一次进入“美容游乐场”的机会。

iF GOLD STATEMENT
Shiseido has thrown open its factory doors to its customers, offering them a playful tour of the entire production process, from the processing of raw materials to the packaging of the finished product. Visual, haptic, and olfactory experiences abound. A range of colorful design elements discreetly convey brand messages and explain product characteristics.

评委评语
资生堂向消费者敞开了工厂大门，邀请他们踏上一场有趣的旅程，见证产品从原材料加工到成品包装的整个生产过程。给消费者带来丰富多彩的视觉、触觉和嗅觉体验。一系列缤纷多样的设计元素一丝不苟地诠释着资生堂的理念和产品特点。

Client / Manufacturer
Shiseido Company, Limited

Designer
DO.DO.
Shiseido Creative Co., Ltd.

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