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MAC MAC is a proudly Mexican brand that offers a 100% coffee grown and ground in Chiapas, Mexico, a natural coffee elaborated without preservatives or controlled flavorings.
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Logo
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The concept that makes up the MAC logo is the representation of the different flavors that coffee can have depending on the conditions in which it has been previously cultivated.
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The term MAC alludes to the owners' favorite coffee (Macchiato), a beverage that is composed of an espresso with a touch of milk, the concept of MAC is repeated since it represents the number of owners of the brand (2 owners), the deformations of each letter represent the grains and flavors that the coffee can have at the moment of tasting it; finally the inverse orientation of the word MAC (CAM) represents the perspectives of flavors that each one can have when tasting the different coffee harvests.
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On the other hand, the main monogram alludes to the initial letter of the name of the brand (Mac, "M"), at the moment of starting to idealize this monogram we began to take as inspiration the equipment and manufacturing methods that are used for the preparation of a coffee, that is when it occurred to us to make a small reference to the Chemex method, a process where a glass bowl is used with an angular shape forming a funnel where a filter is placed, the coffee powder and hot water is added, that is why in the lower part of the monogram is emphasized by rounding the bottom of the funnel that is formed in the letter M.