An unusual packaging design that would surprise and delight buyers was proposed for these Haps Handy Bugs pliers. The idea was to make the pliers visually blend in with the packaging. With this in mind, the pliers are given visual me-taphors and transformed into various bug species. Because different species of bugs come in a variety of sizes and shapes, multiple visual me-taphors that resemble various plier forms can be created.
The name Haps Handy Bugs refers to a fixer, craftsman, and all-around handyman. The play on words in the slogan ‘These BUGS fix any bugs’ refers to both the packaging and what the pliers are intended to fix: ‘bugs’, defects, and something that isn’t working properly.
Red Dot Award: Design Concept | Concept | Packaging
参与人士
Design:
Igor Mitin, Australia
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