普象-让好设计发光

Qingyuan Lianshan Heishan Rice
Packaging design

Heishan Village is a small village in Guangdong Province. For thousands of years, people living in this small mountain village in the northwest of Guangdong have been working hard in the cloud shrouded terraced fields, expressing their awe of nature in their unique way. A grain of rice in the mountains, and the grain of rice in the mountains, such a poetic picture has become the source of inspiration for our design. By extracting the natural scenery of the origin of the product, we can use the visual graphic language of point, line and plane to interpret the simple and quiet lifestyle of Heishan Village.

黑山村是广东省的一个小村庄。这个小山村位于广东西北地区，数千年来，村民们长期在云雾笼罩的梯田中辛勤耕耘，以独特的方式表达他们对大自然的敬畏。粮食稻米，沧海一粟，如此富有诗情画意的景象为我们的设计提供了灵感。我们提取了产品产地的自然图景，利用点、线、面的视觉图形语言，诠释黑山村简单淳朴、宁静悠然的生活方式。

iF GOLD STATEMENT
This packaging design adds value to an otherwise highly commoditized product, rice. It combines refined and subtle graphics with well-crafted and sustainable materials. The classical illustrations and natural paper evoke the ancient Chinese tradition of cooking rice.

评委评语
此包装设计为大米这一原本高度商品化的产品增添了价值。其将精巧别致的图形与工艺精良的可持续材料相结合，饰以经典插图并选用天然纸材，灵感源自中国古老的米饭烹饪传统。

Client / Manufacturer
Usun Tourism Planning And Design Institute Co., Ltd.
Shenzhen, CN

Designer
Y.STUDIO
Shenzhen, CN


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