VIVER Showroom
Luxury Watch Showroom Interior Design
VIVER is a physical realization of an online platform specialized in vintage and second-hand luxury brand watches. While direct product transactions don't occur, the showroom serves as a brand experience zone, where customers are provided with try-on, product education, pick-up, and authentication services by appointment. They are also welcome to witness and watch engineers at work, across the engineer's lab. The showroom’s significance lies in the programmatic narrative, making a solid precedent for 'future retail', where on-offline 'brick and mortar' brand experience merges as a form of an exhibition and personalized consultation space.
Client / Manufacturer
VIVER
Seoul, KR
Design 4.2
Seoul, KR
Designer
Bio-Medical Science Co., Ltd.
Seoul, KR
SHINOH
Seoul, KR
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