普象-让好设计发光

AIIR – PORTABLE WORKOUT SYSTEMRedefining the At-Home WorkoutIn an era of prioritizing accessibility, the home-gym and individualized fitness programs have never been more prevalent. Bulky, expensive fitness equipment, however, has not followed suit. AIIR came to STEL looking to redefine the at-home workout by creating a full body exercise system that could fit in a cabinet, in a carry-on, or in the palm of your hand. The AIIR Line and Flow systems were designed for a high intensity workout at home, or to sneak in a quick workout on the go.

High Intensity Workout in a Low Profile PackageIn the first phase of development, STEL prioritized perfecting the engineering of the pushup bars’ storage system to ensure superior compact workout equipment that was highly usable. Once the bars’ mechanics were secured, STEL engineers consulted personal trainers to expand the product offering and integrate the bars into a full body suspension workout kit. These trainers then created workouts for every fitness level based on the designed equipment, utilizing both floor and suspension oriented exercises to engage every part of the body.With the set mechanics of the product and their curated workouts, STEL’s industrial design team began developing a variety of concepts for the client to select from. A final concept was chosen, multiple iterations were prototyped, and eventually the team arrived at a working sample.​​​​​​​

Built to Work Harder and Last LongerIn the first phase of development, STEL prioritized perfecting the engineering of the pushup bars’ storage system to ensure superior compact workout equipment that was highly usable. Once the bars’ mechanics were secured, STEL engineers consulted personal trainers to expand the product offering and integrate the bars into a full body suspension workout kit. These trainers then created workouts for every fitness level based on the designed equipment, utilizing both floor and suspension oriented exercises to engage every part of the body.With the set mechanics of the product and their curated workouts, STEL’s industrial design team began developing a variety of concepts for the client to select from. A final concept was chosen, multiple iterations were prototyped, and eventually the team arrived at a working sample.​​​​​​​​​​​​​​

From the Studio to the Palm of Your HandSTEL utilized their extensive manufacturing knowledge and sourcing network to move AIIR’s workout systems to production. By aligning with appropriate resources, quoting out COGS, and creating the entire launch plan, STEL equipped AIIR to with an optimal go-to-market strategy.Meanwhile, with the product’s working sample solidified and workouts expertly crafted, STEL and AIIR began building a brand identity through content creation, website development, and social media growth. Both teams worked to get the Flow and Line systems in the hands of more and more trainers and health professionals, drumming up interest in the revolutionary product and ensuring its quality.

AIIR Fitness