Fint Brand Identity Design
Brand Identity
Fint is a robo-advisor service that automatically manages customers' investment assets through AI technology. Fint's mission is to create healthy investment habits and financial culture by helping people easily invest in short/long term. Through the renewal, Fint wished to readdress brand philosophy and obtain distinct brand image in the highly competitive market. Redefining itself as 'Financial Intelligence,' Fint developed new visual identity system, capturing the brand essence of 'daily investment' and the 'effectiveness of long-term investment’. New design were executed on a large-scale IMC campaign, successfully raising brand awareness.
Client / Manufacturer
December & Company Inc.
Seoul, KR
Designer
Clay Inc.
Seoul, KR
December & Company Inc.
Seoul, KR
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