普象-让好设计发光

REAL is a safety bollard for pedestrian streets that allows a variety of accessories to be attached, thus simplifying and harmonising pedestrian areas while having a product identity that makes one think of a friendly character welcoming visitors.

Cities around the world are looking to improve urban living conditions and create public spaces that are better suited for pedestrian activities to make them safer and more beneficial, both environmentally and economically.

Yet, the entrances to these areas often appear neglected. Concrete jerseys, trash bins and temporary signage are used as barriers to delimit the site. The lack of coherent and well-thought-out urban furniture has led to an accumulation of disparate elements that often clutter the space. The utilitarian aspects are overwhelming and have a negative impact on welcoming visitors.

REAL was therefore designed to help refurbish pedestrian sites and promote the pedestrianisation of cities, thereby contributing to a more sustainable way of life by delimiting the pedestrian area and making its entrances more identifiable.

The design challenge was to create a product that is modular and sturdy enough to block vehicles while still appearing inviting and reassuring. REAL’s identity and semantic ex-pression conjure up images of a friendly character that welcomes visitors. Its name is a diminutive of MontREAL, our city.



Red Dot Award: Design Concept | Concept | Public Space

世界各地的城市都在寻求改善城市生活条件，创造更适合行人活动的公共空间，使其在环境和经济方面更安全、更有益。然而，这些区域的入口往往被忽视。混凝土护栏、垃圾箱和临时标志被用作分隔场地的障碍。

REAL是一种用于步行街的安全护柱，可连接各种配件，从而简化和协调步行区，旨在促进城市的步行化，通过划定步行区并使其入口更易于识别，促进更可持续的生活方式。

其设计意在挑战创造一种模块化且坚固的产品，足以阻挡车辆，同时看起来仍具有吸引力和安心性。REAL的身份和语义表达让人联想到一个友好的形象，欢迎着游客。

参与人士
机构：University of Montreal, School of Design, Canada
院校顾问：Charles Godbout, Prof. Tatjana Leblanc
设计师：Maxime Bourgault