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BMW Motorrad Brand Room
Brand Architecture

The BMW Group Brand and Customer Institute is a unique institution in the automotive industry: BMW Group executives, employees and selected partners have been able to experience how successful brands function in a multi-sensory way. Since January 2022 BMW Motorrad is also represented in the institute. The challenge: translating the brand spirit into a training space within the framework of the existing rooms on 38 m². By a wall breakthrough, two functional rooms were combined into a new space. Structural conditions such as the complex glass façade were integrated into the architectural concept.

Client / Manufacturer
BMW Motorrad
Munich, DE

Designer
BMW Motorrad
Munich, DE
MUTABOR
Hamburg, DE


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