Galaxy Studio - Seongsu
Pop-up Store, Product Launching Campaign
Galaxy Studio is an unique brand experience platform where consumers can experience first-hand flagship Samsung mobile products in Korean market launch. The aim was to communicate the tech leadership vision of Samsung and to address a new target group.
The challenge is how to communicate to the Korean audience about the technology, translating something highly technical and scientific into something less unfamiliar and simple. So, Galaxy moved the universe to Seongsu for everyone to experience the vision of Galaxy brand.
As future leading technology as the mobile itself, the experiences thus succinctly the innovations of the new Galaxy S23
Client / Manufacturer
Samsung Electronics
Seoul, KR
Design
CHEIL Worldwide
Seoul, KR
Ed Yoo, Mikyung Kang, Hogil Jung, Jay Jeon,
Yoonjoo Hwang, Eunjin Jang, Siwon Kim, Helia Hyejoo Son, Chisung Kim
Plain Oddity
Seoul, KR
Jihye San, Somin Kim, Junhyeok Ryu
Our Labour
Seoul, KR
Chunghyung Lee, Hanseul Kim, Sangmoon Han
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