普象-让好设计发光

Concepting I worked with a friend and interaction designer, Kylan Coats, to explore the future of in-store retail experience. These are ideas projected to determine the shopper's experience utilizing the store's space and different interface designs to be integrated with the store's design. Principle outcomes for the shopper are the following: Having connected with their friends in a shopping experience without having anyone needing to physically be there with them. Creating an experience that goes deeper than just commerce by integrated narrative, socialiability, and progressive technology. Providing an alternative to physically going inside a dressing room to try things on. The following descriptions and design sketches should demonstrate our design process and thinking. 

Social Stratosphere I use the term "strotosphere" figuratively here as a means to  look at the way a retail environment connects with their audience and how to elevate it to the next level. One way to do this is to create a social platform where the shopper can leave an imprint of themself on store displays or in their interactions with their social networking sites. This could be followed up by allowing users and friends comment on their store experience. Another way to have the environment connect with the shopper is to create a store or history behind highlighted articles of clothing and treating it like an artifact. Creating context and layers of information could amp the desirability of the product, allowing for more hype and buzz around the store. A third idea is to let the shopper customize the store catalog in a way that the next customer can benefit from their "filtering." If the next customer doesn't like this filter, the can always use another curated model. I created a mood

Paper prototypes introducing the timeline concept of the merchandising narrative

Earlier iterations of the UI interface explored the concept of a 3-D cube that could be interacted with on a large-format touch display. Each side of the cube would contain a collage style collection that contained featured merchandise within the store's inventory.

Second Iteration- I move away from the cube and use long interlocking bands that contain holographic styled graphics to show store inventory and timeline. Looking at ways to color code different faces of a brand new interface shape. Blue symbolizes the catalog and price, while green tells the garment's "story".

AllSaints-Spitalfields is a personal favorite brand. They use high end products in everyday streetwear. Their merchandising is well designed and they use tablets throughout the store for the customers to browse through their inventory and even order online. I felt that a large display installation could be appropriate.

I started creating some information architecture to create the flow of what content would be and how could a tablet control the UI on a large display.

I then started creating some interaction flows to show how the screens would move from one end to the next.

The below wireframes show a simple UI for in-store tablets that allows the customer to pick a product and toggle between timeline and media filters that would control the large format display's content. The tablet acts as a controller for the large screen.