普象-让好设计发光

BROADWAY
Coffee packaging

Dunkin korea launched the winter coffee blend inspired by colorful and passionate 'Broadway' in New York.
The various flavors of Ethiopian coffee beans remind of Broadway musicals that make our lives more colorful and abundant.
Berlin based illustrating duo Golden Cosmos collaborated with Studio Xtra to create this package design.
The individuality of each character is presented simply but strongly, and the intense and bright colors attract people to watch.
It captures the target art-loving consumers and plays as a link with which people may feel the lively atmosphere of Broadway in Korea escaping from the depressed days during the pandemic.

Client / Manufacturer
B-R Korea Co., Ltd
Seoul, KR

Designer
B-R Korea Co., Ltd
Seoul, KR


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