普象-让好设计发光

领克车展
LYNK&CO AUTO SHOW

秉承“用户为中心”的设计理念，领克车展以CO TO EVERYTHING为主题去传达品牌共创的精神，坚持在提供领先产品的同时，与年轻用户一并探索更多潮流生活体验。光影的动态变化仿似流动不息的时间，从傍晚到天明展示着城市夜晚的年轻活力。抛开汽车制造商的身份，领克作为一个时尚品牌，以活动形式个性化呈现车展，把平淡的观展变作充满激情的旅途，传承领克高端品质，凸显品牌调性。
Guided by the 'user-centered' design philosophy, LYNK & CO AUTO SHOW conveys the brand co-creation spirit through the theme 'CO TO EVERYTHING', and always emphasizes both presenting advanced products and joining the young users in exploring more trendy life experience. The dynamic changes of light and shadow resemble the flow of time and also represent the youthful vibe of the city's night life. Besides its status as an automobile manufacturer, LYNK & CO is also a fashion brand that stages the auto show that highlights individualized tastes. It converts a plain auto show into a passionate journey that carries on the high quality and brand tonality of LYNK & CO.

制造商 / 品牌方
Manufacturer / Brand
领克汽车销售有限公司
LYNK & CO Automobile Sales Co., Ltd.

设计方 / Design
上海形家广告设计有限公司
Encore Advertising Agency SHANGHAI LTD

VAVE Germany GmbH
VAVE Germany GmbH