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Laneige water bank
Skincare product packaging

Laneige Water Bank Advanced line, which is designed as an object that goes beyond a simple packaging concept, looks great in any setting and conveys an aesthetic value while adding value to everyday life. Amore established a new design language called “Objectified,” introducing an innovative and bold change that exudes a high degree of individuality and aesthetic sensibility to appeal to consumers in their 20s and 30s. Amore closely studied their customers’ lifestyles to create a container design that would appeal to their young target group. Laneige’s new design beautifully balances lifestyle and living space.

Client / Manufacturer
Amore Pacific

Designer
Amore Pacific
Cloudandco

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