背景:在口罩事件的影响下体温计多次成为市场的脱销产品,三年周期将这个内幕的产品推向满载市场饱和度,未来的体温计新品开发该往那个方向了?
思路方向:以提示产品体验为主,多场景应用,细化使用人群,产品高端思考。在未来家用医疗智能化,搭载APP,小程序将成为各大医疗器械公司的必干的一件事情,目前对于动态体温计这个细分领域售卖的“秒秒测MMC-T201-2”和“凡米FLT001”这两个型号,主要针对婴儿阶段体温监测开发的,其一般有效使用周期为两年,相比于常规家用医疗器械五年而已造成了一定的资源浪费。
解决方案:以多场景多适应人群作为产品开发的切入点,将传统额式体温计和动态体温计相结合,满足于各各使用人群场景需求。
(如有那位大佬对这个项目感兴趣和我私聊,我会提供详细的解决方案,我们一起将这块产品开发出来)
Background: Under the influence of the mask event, the thermometer has become an out-of-sale product in the market for many times. The three-year cycle will push this insider product to full market saturation. Which direction will the development of new thermometer products go in the future?
Direction of thinking: give priority to product experience, multi-scenario application, refine users, and think about high-end products. In the future, home medical intelligence, with APP, small programs will become a must for major medical device companies. At present, the two models of "MMC-T201-2" and "Fanmi FLT001" sold in the dynamic thermometer segment are mainly developed for infant stage temperature monitoring, and their general effective use cycle is two years, compared with five years of conventional home medical devices, which has caused a certain waste of resources.
Solution: take multi-scenario and multi-adaptation crowd as the starting point of product development, and combine the traditional frontal thermometer and dynamic thermometer to meet the needs of various user scenarios.
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