KT Genie TV
TV UX
[Next Generation of Watching TV]
KT is a telecommunication provider and digital platform company. They have an old image coming from operator-oriented UXUI services. We retired the old image and adapted to today’s media market trends by adopting systems to offer advanced personalized experiences through the creation of a new media IPTV design.
We think that the experience of the next generation of TV is a personalized experience that shows what I watched when I turn on the TV. Even It is possible to consume media flexibly through interactive experiences such as 'chatting while viewing media' and 'contextual nudge appearance of voice AI.'
Client / Manufacturer
KT
Seoul, KR
Designer
PlusX
Seoul, KR
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