普象-让好设计发光

《哆啦A梦》是藤子·F·不二雄（Fujiko F. Fujio）的系列漫画，讲述了一只来自22世纪的机器猫使用藏在口袋里的秘密道具的故事。该产品是为了纪念《哆啦A梦》出版50周年而设计的。迄今为止，已有许多产品直接描绘故事的主角，又或是将他们简单地放在其上，而该项目的理念是通过与众不同的方式拓展新用户群和使用场景。

Doraemon is a series of manga by Fujiko F. Fujio about a robotic cat from the 22nd century future who uses Secret Gadgets hidden in his pocket. For this project, products were designed to commemorate the 50th anniversary since the first publication of Doraemon. Although there has been a multitude of merchandise in which protagonists of a story are depicted directly the way they are, or simply placed on the item, the idea for this project was to expand to new target groups and scenes by using a different approach.

▼产品概览，overview © Akihiro Yoshida

设计的重点在于，如何将作为故事主角之一的哆啦A梦和其众多秘密道具通过简单的形状和色彩元素展现出来。即使所有元素和细部都精简到极致，也能够让人一眼辨认出哆啦A梦的特征——极简桌面用品系列正是基于这一前提而创建。

First and foremost, focus was placed on how one of the main characters, Doraemon, and many of the Secret Gadgets in the story are composed of simple shapes and colors. The collection of minimalist desktop accessories was created upon the assumption that the characteristics of Doraemon will not be compromised even if elements and details are stripped down to the absolute minimum.

▼设计草图，sketch © nendo

“哆啦A梦的手（收纳球）”采用简单的球体形状，其内部装有钕磁铁，既可以用来吸附散落在桌上的回形针和图钉，也可以用来放置便签。

Doraemon’s Hand takes the form of a simple sphere. With a neodymium magnet inside, the sphere can hold clips and pins that tend to be scattered all over the desk, and it can also be used to hold memos.

▼回形针收纳球，the clip holder © Akihiro Yoshida

▼收纳球使用场景，using scene © Akihiro Yoshida

▼收纳球细部，details © Akihiro Yoshida

卡片夹和笔架都被设计成哆啦A梦的“4D口袋”形状，与回形针收纳球一样，它也通过质量分布实现自平衡。

The card holder and pen holder, both designed in the shape of Doraemon’s ‘4D pocket’, are balanced by the weight inside, as is the clip holder.

▼哆啦A梦“4D口袋”形状的卡片夹和笔架，the card holder and pen holder in the shape of Doraemon’s ‘4D pocket’ © Akihiro Yoshida

▼卡片夹使用场景，using scene © Akihiro Yoshida

▼笔架使用场景，using scene © Akihiro Yoshida

▼笔架细部，details © Akihiro Yoshida

灯具上附有哆啦A梦的尾巴，这是一个电源开关，使人们可以像哆啦A梦一样，通过拉动它来开启和关闭灯具。

The lamp comes with Doraemon’s Tail attached, which is a power switch that can be turned on and off by pulling on it, just like Doraemon in the story.

▼附有哆啦A梦尾巴的灯具，the lamp comes with Doraemon’s Tail attached © Akihiro Yoshida

▼开关灯具，turn on and off the lamp © Akihiro Yoshida

▼灯具细部，details © Akihiro Yoshida

书立以“任意门”为主题，其灵感来自于书籍的魅力，即书籍可以使人们穿梭在不同的世界。

The bookends featuring the ‘anywhere door’ motif were inspired by the fascination of books, which allows anyone to move instantly between various worlds.

▼书立，the bookend © Akihiro Yoshida

▼书立使用场景，using scene © Akihiro Yoshida

▼书立细部，details © Akihiro Yoshida

小物件托盘采用“缩小灯”发出的光束的形状。当小塑像放在上面时，看起来就像在灯光下缩小了一样。

The tray for small articles is in the shape of a beam emitted by ‘small light’ from straight above. When a figurine is placed on it, it looks as if having been shrunk in the light.

▼光束形状的小物件托盘，the tray for small articles in the shape of a beam © Akihiro Yoshida

▼小物件托盘使用场景，using scene © Akihiro Yoshida

▼小物件托盘细部，details © Akihiro Yoshida

风铃采用“竹蜻蜓”的形状，它随着空气流动而摇摆，活跃了内部空间。该系列的设计不是简单地抽象形状本身，而是为了认识并联系故事中每个物件的功能和作用。

The mobiles, enlivening the interior with their floaty movement in response to the flow of air, are in the shape of ‘hopters’. Rather than simply abstracting the shapes themselves, the collection is designed to be cognizant of, and li-nking to, the functions and roles of each item in the story.

▼“竹蜻蜓”形状的风铃，the mobiles in the shape of ‘hopters’ © Akihiro Yoshida

▼风铃细部，details © Akihiro Yoshida

Client: FUJIKO・F・FUJIO MUSEUM
Collaborator: Richard Bone, Suheyl Onal, Hsieh Hui-Hsi, Yashin Tzeng, Sayaka Ito
Photographer: Akihiro Yoshida