MCUD - Power of Unity
MCUD - Visual Communication Design System
Mitsubishi Corporation Urban Development (MCUD), one of Japan’s leading real estate developers, needed a communication system that would bring together its people, values, and ideas. Our task was to show unity and simplicity in a sector where urban issues are becoming increasingly more diverse and complex. The answer was a design based on colored bars, reminiscent of the constraints of a city block, that can be arranged in different patterns to show MCUD’s ability to organize, collaborate, and provide instantly recognizable benefits.
Client / Manufacturer
Mitsubishi Corporation Urban Development
Tokyo, JP
Design
Interbrand Japan
Tokyo, JP
Hideto Matsuo, Aki Kawai, Yoko Hagiwara, William Van Skaik, Takahiro Hirasawa
HS
Tokyo, JP
Hiroyuki Suzuki
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